Bobby Zagam’s impressive $25 million redevelopment of the Audi Centre Melbourne has finally flung open the doors to reveal a facility that showcases 40 new vehicles across three levels.
The new facility is the first in Australia to feature the new Audi Sport showroom concept. With Australia having been identified as a pilot market worldwide for the concept, the third floor has been turned into a 200sq.mtr showcase for the brand’s high performance range.
RS and R8 vehicles, special wheel selections, exclusive vehicle accessories and an extensive range of merchandise are on sale in a ‘shop within a shop’ concept. There are two cafes, multiple lounge areas for customers to relax, and also a private lounge where prospective owners can configure their new Audi using a touch screen.
“It is incredible to see that this has taken shape in such a magnificent form. Now we can really offer our Audi customers the very best service in one of the best retail facilities in the country,” said Bobby.
“The overall design clearly separates the showroom and customer spaces making it is easy for people to connect with the vehicles, or to enjoy the surroundings of the café and lounge areas.”
501 Swanston Street also reflects a number of sustainable design features, achieving a 4-star Nabers rating through the use of low energy, high-efficiency LED lighting, automatic daylight harvesting system and special facade glazing.
The official opening event for 650 guests that featured Melbourne’s Hamish & Andy, Megan Washington and Wikid Force, was sponsored by Laurent Perrier, Port Phillip Estate Wines, Asahi Premium Beverages, Capi Mineral Waters and Leica Camera.